Our Values
Creative care
What buds now will blossom later. Showing our children how to live mindfully means slowing down, making time together,
and connecting with the world outside.
We exist to inspire conscious care and an enduring sense of play in the people who create the future.
Green shoots
Our ethos is grounded in nature. We have one planet, and it is the world our children will inherit and inhabit.
As parents, we are only too aware that no resources are infinite,
and so we use natural materials and transparent processes wherever possible.
Our garments respect the earth, and they are made to keep. Learn more
Freeform expression
Styling is elevated play.
We design clothing which combines a deep attention to detail with the spirit of dressing-up:
self-expression, curiosity, and joy.
Connected at the root
Our Japanese cultural heritage informs everything we do –
we reserve our highest standards for the things we use every day.
All children have an appreciation of form and a love of ceremony.
These roots make connections across our global community.